Adidas are unveiling the new Adipure trainer, utilising the services of Michael Cammalleri, in 30 second TV/Digtial advertising spots this month across Canada. The first notice of this partnership into the public domain, was through Cammalleri’s twitter account at the start of this month.
Cammalleri is known for being one of the hardest working players in the gym, both during, and out of the season. This image is already being used in an endorsement deal that he has with BioSteel, and was featured in the NHL’s “Questions Will Become Answers” campaign that ran before the 2010-11 NHL season.
