Late last month Bauer added to their long line of safety equipment with the RE-AKT helmet, featuring "the SUSPEND-TECH liner, a unique patent-pending rotational impact protection system to protect the head from excessive rotational acceleration when the helmet is impacted", a new system to enhance the safety of players out on the ice.
Ever since it was announced that Sidney Crosby was out for an indefinite period, concussions have become the hot topic. From that moment, we have seen a long list of top players ruled out for various lengths of time because of this injury. So many in fact, that there are "all star concussion teams" joked about in the media and on the internet.
For players and parents out there, this just adds to the worries about playing a contact sport. For any manufacturer, this brings about a large opportunity, but they need to ensure that the product is up to the task. There are safety standards out there to ensure the quality of the product. However, word of mouth can kill a piece of protective equipment, if multiple stories of injuries were to spread into the marketplace.
